Turn “I’ll think about it”into a paint order.
A customer’s photo becomes store-specific paint and finish directions on their own room. They can order straight from the plan, and every sale ties back to it.
One code at the counter.No app, no account.
Scan at the counter
The customer scans a QR code and dohma opens in their browser. No app install, no account, nothing for your team to set up per customer.
A photo and a few questions
They pull up a photo of the room and answer a few questions about the surfaces, the space and the look they are after. About two minutes.
Directions on their own walls
The first render lands in under a minute and the rest follow: curated directions covering walls, trim, ceiling and doors, drawn from the lines you actually stock.
They fine-tune, your team reviews
Homeowners swap colors and products themselves until the plan feels right. Your team can review any plan from the dashboard.
Samples and orders come to you
When they are ready, homeowners send a sample order or the full paint order from their phone. It lands on your staff dashboard already specified by color, product and quantity, and they call the store with a card to pay. Contractors using dohma send their orders the same way.
Homeowners adjust their own colors and products from the plan, drawn from what you stock. Your team can review every plan from the dashboard and step in when a customer asks.
Once it’s on their wall,the better paint sells itself.
Premium paints and specialty finishes are the hardest to sell from a chip or a sample board. When customers see them on their own room, they decide faster and reach for the better product.
Where projects close,and where they stall.
When a homeowner orders from their phone, the sale is tied to the plan automatically. For customers who buy at the counter instead, your team enters the plan's short code at the register.
What owners ask first.
Dohma is early and founder-led. I work behind a paint counter, so I see what shops and contractors deal with every day: the customer who can’t picture it, the order that comes in wrong, the job that stalls on a color. Dohma is built around fixing those.
No. Dohma is built for salesperson-led retail. Customers explore and adjust their own plan, and your team can review any plan from the dashboard. The tool gives staff a better starting point, not a replacement for the conversation.
Close, but not exact. The render keeps the customer's room exactly as photographed, in its own lighting, and changes only the surfaces in the plan. It does not invent furniture, move windows or make up a finish. Customers walk up to the counter knowing what they are looking for, and a sample on their wall still confirms the final color.
Yes. The workflow is configured around the brands, lines and finishes your store actually sells, including wall finishes like lime wash, Venetian plaster, microcement and Moroccan clay.
Orders placed from the homeowner's phone are tied to the plan automatically and land on your staff dashboard. If a customer buys at the counter instead, your team enters the plan's short code at the register so that sale is counted too.
Yes. Contractors who use dohma send their paint orders straight to your store, specified by color, product, sheen and quantity from the plan their client approved. Orders arrive faster, with fewer wrong colors, missed lines and callbacks to clarify.
The single-store plan includes up to 500 customer renders a month, which is well past what a busy counter uses. Contractor projects run on the contractor's own plan rather than yours.
One store, one counter,one number.
Setup, staff workflow tuning and hands-on support included. One added premium finish job can cover it.
Additional stores join the same agreement at a lower rate, with pooled renders and one invoice. Priced on the walkthrough.Talk about multi-store
Contractor projects run on the contractor's own plan, not your store's render allowance.
See what your customer sees,before you commit.
A walkthrough runs the whole thing on a real photo: the counter QR code, the intake, the renders and the order that lands on your dashboard. Founding dealers can pilot before committing to a full rollout.
- Founding-dealer terms available
- Setup and support included
- Live with Gray’s Paints, Redwood City