Five steps between a photo and a confident plan.
The customer scans a QR code at the counter and starts with a photo of the space, a room or the whole exterior. No app install required.
Dohma asks about the home, surfaces, style preferences, existing materials, and project goals.
The system narrows the field into a small set of palettes that make sense together.
Your team can adjust the direction around the products, brands, sheens, and practical details your store actually sells.
The customer leaves with a project-ready plan: colors, surfaces, products, and next steps.
Built around the way you actually sell paint.
Dohma is not a standalone homeowner app. It starts at the counter, guides the customer through the messy part of the decision, and turns the session into a paint plan your team can review, fulfill, and follow up on.
A clearer path from “I don’t know what I want” to a palette they can actually test.
A faster way to understand the project, narrow the options, and recommend the right next step.
A record of project intent: colors considered, products recommended, samples suggested, and follow-up opportunities.
The business case should show up at the counter.
Dohma is built around the numbers paint shop owners already care about: fewer stalled color conversations, more project-ready plans, better product recommendations, and more useful project follow-up.
How many guided sessions turn into sample purchases or next-step plans.
Whether the recommended product line, sheen, and finish make it into the project plan.
How much faster the team can move from vague preference to focused recommendation.
How many projects leave behind enough context for a useful call, email, or contractor handoff.
Customers don’t need more chips. They need direction.
Most color conversations don’t stall because your store lacks options. They stall because the customer can’t translate a project photo, a vague preference, and a wall of color chips into a confident next step.
Thousands of colors and changing light, plus everything the paint sits next to: cabinets, counters, floors, trim, roof, stone. The decision starts to feel bigger than the project.
Your best color guidance often depends on your most experienced people, usually while the counter is already busy.
Customers leave with chips instead of a plan, then delay, drift, or lose the product decision later in the project.
Start with one counter, not a store-wide rollout.
Start with one counter workflow and one QR code, for interior, exterior, or both. Dohma helps your team guide the customer from photo to project-ready plan, then tracks what happened next.
A QR or NFC prompt at the counter and a store-specific color workflow, configured around the brands and product lines you actually sell.
Your team sees customer photos, stated preferences, the palettes Dohma suggested, and the product recommendations that followed, before anything leaves the store.
Track sample plans, product recommendations, follow-ups, and how each customer moved through the color decision after the counter conversation.
Common questions from shop owners.
We’ve heard most of these before. Happy to talk through anything else.
No. Dohma is designed to run from a QR or NFC prompt at the counter, directly in the customer’s browser.
Let’s map Dohma to your counter.
Walk through the workflow, see what the customer experiences, and explore how Dohma fits inside your shop.