dohma

Privacy Policy

Effective June 16, 2026

dohma is operated by Dohma Technologies LLC. This policy explains what dohma collects, why we collect it, and who sees it. It is written in plain language. If something is unclear, email hello@dohma.ai.

What we collect

  • The photo you upload. Usually a photo of your home or the area you want to paint.
  • Your answers. Area, surface, the look you want, colors you like, colors you want to avoid.
  • Your email address. So we can send you the palette and so the shop can find your consultation.
  • Basic technical data. Things like browser type and IP address, used to prevent abuse and keep the service running.

How we use it

  • To generate your paint palettes and color recommendations.
  • To share your consultation with the paint shop you started it with, so their team can help you in person.
  • To email you the link to your sample plan.
  • To improve dohma, for example by learning which palettes shops actually recommend.

We do not sell your personal information. We do not send marketing email from third parties.

Who sees your information

  • You. Through the link we send you.
  • The paint shop where you started the consultation. Their team can see your photo, answers, and the palettes generated for you.
  • Service providers we may use to run dohma's infrastructure (hosting, database, AI model providers, image processing, analytics, storage, monitoring, and email and SMS delivery). They are bound by contract to use data only to provide their service.
  • Law enforcement, if we are legally required to disclose information.

AI model providers

dohma uses third-party AI models to analyze your photo and generate palettes. Your photo and answers are sent to these providers for that purpose. We use providers that contractually agree not to train their models on your data.

How long we keep it

Your sample plan link is active for 90 days. We retain the photo, your answers, and your palettes for the lifetime of your consultation with the shop.

More broadly, we keep information only as long as we actually need it for the service and our records. In full:

Dohma keeps customer content and related information only as long as reasonably needed to provide, troubleshoot, secure, evaluate, and improve the service, comply with legal obligations, resolve disputes, and maintain business records, unless deletion is requested and deletion is legally and technically feasible.

You can ask us to delete your data at any time by emailing hello@dohma.ai, and we will do so subject to legal and technical limits.

Your choices

  • Ask us to delete. Email hello@dohma.ai and we will remove your photo, answers, palettes, and contact details, subject to legal and technical limits.
  • Ask for a copy. Email the same address and we will send you what we have on file.

Security

We use standard practices to protect your data: encrypted connections, signed upload URLs, scoped database access. No internet service is perfectly secure, but we treat your photo and email the way we would want ours treated.

Children

dohma is intended for adults making decisions about their home. We do not knowingly collect personal information from children under 13.

Changes

We may update this policy. The effective date at the top of this page tells you the most recent version. If we make material changes, we will notify you by email.

Contact

Questions, deletion requests, or a copy of your data: hello@dohma.ai.