About dohma

I sell paint for a living.I see the same problem every day.

People spend thousands on a color they will live with for ten years, and choose it from a two-inch chip. I built dohma so they can see it on their own walls first.

Matthew Brickley
Founder, dohma
Matthew Brickley, founder of dohma
01From behind the counter

Everyone wants it right.Nobody can see it yet.

The homeowner

Afraid of choosing wrong.

A dozen samples on the wall, and still no decision.

The painter

A booked crew, an undecided client.

The job waits on colors, then the order gets retyped from a text.

The paint shop

Good help that walks out the door.

An hour on colors, then they leave, and all you have is a first name.

02Why I built it

It is not a taste problem.It is a seeing problem.

I have built software for years, including as CTO of a wealth management firm with over $1 billion under management. Behind the counter I saw that people do not lack taste. They lack a way to see a color in their own room before they commit. Specialty finishes are harder still: even a large sample board cannot show what lime wash or Venetian plaster will do across a whole wall. Dohma is its own company, and I still work the counter.

See it on a photo from your store
03How it helps

One shared plan,from first idea to paint order.

The same living room visualized with walls and ceiling in a deep blue lime washA living room before painting, with beige walls and ceiling
Visualized with dohma
Original photo
For homeowners

See it on your own walls.

Real paint, lime wash and plaster from your store, on a photo of your own room.

Through your paint shop or painter
For painters

Approval without extra visits.

Your client approves on their own room. The order reaches your shop fully specified.

Dohma for painters
For paint shops

Every customer you help is a lead.

They give their email to get their plan, so you can follow up when they are ready.

Dohma for paint shops
04Where it is going

Today, a paint order.Next, a home that remembers.

Every color on the house, who chose it and who painted it, kept with the home. Years later, a touch-up starts from the exact color.

If this sounds like your week,let’s talk.

I set up every store myself. Let me show you dohma on a photo from yours.

Or email me at hello@dohma.ai

Live with Gray’s Paints, Redwood City