I sell paint for a living.I see the same problem every day.
People spend thousands on a color they will live with for ten years, and choose it from a two-inch chip. I built dohma so they can see it on their own walls first.
Everyone wants it right.Nobody can see it yet.
It is not a taste problem.It is a seeing problem.
I have built software for years, including as CTO of a wealth management firm with over $1 billion under management. Behind the counter I saw that people do not lack taste. They lack a way to see a color in their own room before they commit. Specialty finishes are harder still: even a large sample board cannot show what lime wash or Venetian plaster will do across a whole wall. Dohma is its own company, and I still work the counter.
See it on a photo from your storeOne shared plan,from first idea to paint order.
See it on your own walls.
Real paint, lime wash and plaster from your store, on a photo of your own room.
Approval without extra visits.
Your client approves on their own room. The order reaches your shop fully specified.
Dohma for paintersEvery customer you help is a lead.
They give their email to get their plan, so you can follow up when they are ready.
Dohma for paint shopsToday, a paint order.Next, a home that remembers.
Every color on the house, who chose it and who painted it, kept with the home. Years later, a touch-up starts from the exact color.
If this sounds like your week,let’s talk.
I set up every store myself. Let me show you dohma on a photo from yours.
Or email me at hello@dohma.ai


